In April, the Chaiiwala Indian street food chain is opening a second Surrey site, in Woking. The new venue will be operated by franchisees Aadil Asghar and Usman Tariq, who already have more than a dozen locations with the brand. Chaiiwala operates 115 sites across the UK, 23 in Canada, plus several more in Dubai. The brand has an ambitious strategy to reach 500 global locations within the next ten years, with a strong focus on expanding across the UK. Chaiiwala said this will include strengthening its footprint in existing towns and cities and expanding into new areas of the country where the brand is yet to establish a significant presence – like Surrey.
Co-founder Sohail Ali said: “Woking not only brings our brand into a high-traffic, commuter town with locals demanding high-quality food-on-the-go, but it also opens us up to a new audience of consumers who may not yet know our brand. This presents a meaningful opportunity for us to introduce new consumers to our unique all-day street food menu and world-famous Karak chaii, build brand loyalty, and get a step closer to Chaiiwala becoming a household name.”
Author: George Shaw
Former BBC journalist and founder and CEO of an award-winning London advertising and PR company for 20 years, providing restaurant consultancy services. Spent a decade as the director of communications of the Asian Catering Federation in the UK and lead judge for its various restaurant and chef awards programmes. Now returned to journalism, specialising in food and travel and currently the Editor-in-Chief for Taste London, Taste Asia, the Good Curry Guide and CEO of International Culinary Guides.