Noir Indian restaurant is to open its first QSR [quick service restaurant] concept ‘Noir Street’, on Holloway Road in north London.
A spokeman for the company described Noir Street as, “Bold, gritty, and unapologetic – where burgers smash harder, flavours hit louder, and our vibe speaks for itself. New location, new concept, same Noir energy.”
Noir launched in East London at the end of 2022 with a site at George Lane in South Woodford.
The business, which is led by Ardy Ardakani, then last year opened a 350-cover site in Manchester’s Trafford Park.
Author: George Shaw
Former BBC journalist and founder and CEO of an award-winning London advertising and PR company for 20 years, providing restaurant consultancy services. Spent a decade as the director of communications of the Asian Catering Federation in the UK and lead judge for its various restaurant and chef awards programmes. Now returned to journalism, specialising in food and travel and currently the Editor-in-Chief for Taste London, Taste Asia, the Good Curry Guide and CEO of International Culinary Guides.