The Sarawak Tourism Board is to again participate in CelebrASIA 2025, returning for its second year, from 5th to 7th September 2025 at Battersea Power Station in South London.
The inaugural CelebrASIA cultural exchange and tourism promotion event in 2024, drew over 150,000 attendees across three days. Supported by embassies and community groups, the festival showcases ten Southeast Asian countries, including Malaysia, with Sarawak taking a key role in this year’s programme.
Set to return next month, even bigger in 2025, the three-day event celebrates Southeast Asian food, culture, and community. This year’s expanded programme includes a new riverside Feasting Tent, a curated artisan market of over 30 Southeast Asian brands with interactive arts and craft sessions.
The programme will feature food from around 30 top Southeast Asian chefs, and an expanded cultural showcase marking Wandsworth’s year as London Borough of Culture.
As part of Malaysia’s national presence, Sarawak will play showcasing its unique traditions, creative industries, and authentic visitor experiences.
“The UK is important for us,” said Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board.“CelebrASIA offers an exceptional opportunity to engage directly with UK-based travellers, trade professionals, and the wider community. We are proud to present the diverse cultural expressions and indigenous craftsmanship of Sarawak, and to reinforce its position as one of Malaysia’s most compelling and authentic destinations.”
Sarawak Tourism Board is to partner Tourism Malaysia to showcase the country’s appeal as a leading and diverse travel destination. During CelebrASIA 2025, STB will spotlight Sarawak’s rich eco-tourism, vibrant cultural heritage, and immersive travel experiences.
Sarawak Craft Council will also have a booth, showcasing and selling traditional Sarawak crafts, including intricate beadwork and handwoven basketry. The Sarawak Tourism Board is proud to present two hands-on craft workshops, offering festival goers the opportunity to explore and participate in traditional Sarawakian art forms.
Author: George Shaw
Former BBC journalist and founder and CEO of an award-winning London advertising and PR company for 20 years, providing restaurant consultancy services. Spent a decade as the director of communications of the Asian Catering Federation in the UK and lead judge for its various restaurant and chef awards programmes. Now returned to journalism, specialising in food and travel and currently the Editor-in-Chief for Taste London, Taste Asia, the Good Curry Guide and CEO of International Culinary Guides.