The Indian restaurant group Kricket has announced a new partnership with Sixes, the cricket-based competitive socialising concept, Kricket will bring its food to the latter’s venues across the UK. Launching on Thursday, 3rd July in the Sixes’ site in London’s Fitzrovia,and a week later in Fulham, the partnership will see a specially curated Kricket menu rolled out across Sixes venues this summer.
“The obvious name parody aside, Kricket’s bold, modern Indian cooking and relaxed, shareable style make it a natural fit for Sixes’ high-energy, social setting. The menu highlights include Kricket favourites such as Keralan fried chicken, bhel puri, and a range of regional curries,” said Rik Campbell, co-founder of Kricket, which is marking its tenth anniversary, adding: “This is the ideal partnership and an opportunity for us to create a powerful story as we approach summer and the cricket season. Kricket will bring a more elevated dine-in experience to Sixes’ already unique blend of fun and entertainment.”
Calum Mackinnon, co-founder of Sixes, said: “Partnering with Kricket and bringing its incredible menu to our Sixes venues is a dream come true. It felt like a perfect match – not only because we’re all about cricket and it’s called Kricket – although, in all honesty, that did help.”
Author: George Shaw
Former BBC journalist and founder and CEO of an award-winning London advertising and PR company for 20 years, providing restaurant consultancy services. Spent a decade as the director of communications of the Asian Catering Federation in the UK and lead judge for its various restaurant and chef awards programmes. Now returned to journalism, specialising in food and travel and currently the Editor-in-Chief for Taste London, Taste Asia, the Good Curry Guide and CEO of International Culinary Guides.