South Asian street food franchise, Paratha Box, has opened its fifth site, in Edinburgh. The business, which launched in Glasgow in 2020, is led by Farrukh Hafeez, also operates two sites in Glasgow, plus sites in Bradford and Slough. The company has further franchise locations in the pipeline in Southampton, Birmingham, London’s Southall and Dundee. The Edinburgh site offers customers both dine-in and takeaway options, with its “signature menu featuring parathas and paratha rolls as well as fusion favourites like pizza parathas, noodles and Desi beverages”.
Paratha is a flatbread from the Indian subcontinent that is folded and rolled with ghee, before being shallow-fried.
The venue promises to offer ‘wholesome, fresh food’ using traditional recipes and selected ingredients. Offering its signature parathas and paratha rolls to favourites like pizza parathas and noodles, the brand is a family-friendly dining destination.
The Edinburgh franchise offers customers both dine-in and takeaway options, with its signature menu featuring parathas and paratha rolls as well as fusion favourites like pizza parathas, noodles and Desi beverages
Author: George Shaw
Former BBC journalist and founder and CEO of an award-winning London advertising and PR company for 20 years, providing restaurant consultancy services. Spent a decade as the director of communications of the Asian Catering Federation in the UK and lead judge for its various restaurant and chef awards programmes. Now returned to journalism, specialising in food and travel and currently the Editor-in-Chief for Taste London, Taste Asia, the Good Curry Guide and CEO of International Culinary Guides.